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10/05/2013 №5
ERSONAL AND SOCIAL DETERMINATION OF ATTRACTIVENESS
Казиева Нуржаган Нурбагантовна
Annotation
The article deals with dependence of interpersonal attitudes on attractiveness of interaction participants. It is shown that personal and formal relations of a person can have positive, negative and indifferent character. The issue of attractiveness is proved to be relevant in connection with its importance and contextual inclusion in other personal phenomena. The article covers some results of cross-cultural researches which have allowed the author to reveal existing in many countries discrimination against people due to their appearance and age as well as dependence of attractiveness on the economic status of the country. It is shown that evolutionary-psychological theories prevail while explaining female appeal. As for male attractiveness, dominating paradigm is socially-constructivist. The author draws a conclusion that attractiveness is a significant component of interpersonal interaction, its result and mechanism.Key words
determination, attractiveness, life situations, psychological choices, personal attitudes.
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